"The Nethernet (previously known as PMOG, the Passively Multiplayer Online Game) is an online game in which players "passively" participate in while browsing web pages. Players earn data points by taking missions, which they can spend on various game items that could be attached to web pages to trigger events when another player next visited that page.
The site was first developed in 2007."
http://en.wikipedia.org/wiki/PmogDescription of PMOG
http://www.youtube.com/watch?v=RyvIBp3mlGQ
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