(Ironically I was just talking to some friends about this the other night)
Urban Word of the Day
http://www.urbandictionary.com/
July 03, 2007: iPerbole
http://www.urbandictionary.com/define.php?term=iPerbole&defid=2196076
The hype surrounding any product Apple unveils.
Claims that the iPhone will change the world are all part of the iPerbole
surrounding the cultish company.
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